"To provide all existing and future
clients with the greatest standard of real estate
services whilst upholding our reputation for
developing long term customer relationships based on
the cornerstones of "honesty", "integrity", and
We believe that for this firm to be
successful, we must set out our philosophy of doing
things, above all else, are important to us:
No other single attribute of a person or of a
business can have such an impact on success or
believe that every action must be taken with truth
and honesty, and if we must ask ourselves if it is
all right to do something, it probably is not. There
must be honesty in every action, truth in every
word. We expect honesty from our employees and our
Our clients and customers have a right to expect
outstanding service. We are paid not for our time,
but for our service.
If we expect to be well paid, we must
provide the highest level of service available.
We expect our
employees and our sales staff to provide excellent
No organization can grow and prosper unless each
member of the team puts forth the maximum effort.
feel a tendency to “let down,” and to do less than
expect hard work from our employees and our sales
We should never undertake an assignment for a client
or customer unless we have the training and
experience to do the job.
We believe in
continuing education, for only by learning better
ways to provide service can we enhance our
expect our employees and sales staff to continue
An organization can be great when all members are
working together for a common purpose. It can be
only mediocre when some are rowing in a different
direction. Helping one another when possible will
bring harmony and wealth to us all. We expect
cooperation from our employees and sales staff.
Our clients and customers must be happy with the
transaction, or we shall not get repeat business. If
we make a mistake, we must be accountable and make
it right with the customer. We expect our sales
staff to be accountable for mistakes if a client is
The Code of Ethics of the Canadian Real Estate
Association of REALTORS® is a guide for
our daily business operations. The laws are clear as
to our obligations to our clients and customers.